MGPL-MMTC-Gitanjali Private Limited
MMTC has entered into a Joint Venture with Gitanjali Gems Limited to establish chain of retail stores “Shuddhi” with Gitanjali Group through SPV MMTC-Gitanjali Private Limited-(MGPL). Shuddhi Jewels – (Sampoorna Vishwas) is a jewellery retail Joint Venture for sale of gold & silver medallions, gold/diamond jewellery and Sanchi Silverware. It was launched in April 2009. In all 63 stores are to be opened across India in the coming three years. Shuddhi Jewels offers pure, pristine jewellery in both 22k gold and diamond studded, using 100 per cent hallmarked gold and certified diamonds. In all these showrooms MMTC’s brand of Sanchi Silverware in 92.5 % purity, hallmarked gold jewellery & MMTC’s gold and silver medallions in 999.0 will be available for sale throughout the year.
The choice on offer at a Shuddhi store is a combination of traditional gold ornaments as well as stylish and contemporary diamond studded jewellery, in a ratio of approximately 60:40. Shuddhi is the preferred choice of women who are independent, dynamic, stylish, and look for authenticity in the jewellery they invest in.
Today, there are eleven outlets across the country, including stores which are located within Navras, a jewellery section in Big Bazaar. There are also two sub-brands, Shuddhi Gold and Shuddhi Diamonds, which are retailed through EBO & SIS formats.